Live Greatness with Lionel Messi

Hard Rock Cafe is 50 years old!

To mark the occasion, Hard Rock has launched Live Greatness. It is built on the same principles that have guided Hard Rock since the beginning – providing a fresh approach and a call to its fans and customers all over the world.

Hard Rock wants to galvanize and inspire guests around the world – those that live our values and search for others to join. It is this call to unite and to Live Greatness at its finest.

To make the occasion even greater, they’ve teamed up with none other than Lionel Messi to kick it off. On the soccer field and in everyday life, Messi exemplifies Hard Rock’s values and carries Live Greatness in his actions, every day.

Check out the ad here:


As a tribute to the original Hard Rock Cafe t-shirt, Hard Rock Cafe has created a unique collection featuring Lionel Messi. Sport a Live Greatness hoodie, or relax in a shirt inspired by Messi!

Visit your local Rock Shop inside Hard Rock Cafe Manchester during your next visit.

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